Marketing Manager
Pat's Pastured was founded in 2002 and provides the highest quality pasture-raised and grass-fed meats grown in New England. Our goal is to provide our livestock with a life that allows them to express their natural instincts fully in a pasture environment. That means that pigs get to root, run and play; chickens get to peck, scratch and crow; turkeys goggle and strut; cows eat grass outside, NOT corn in confinement.
Farm Description
200+ acres regenerative farm. All land is managed in an intensive rotational management system with multiple species of livestock. All meat and eggs are sold through farmers markets (4 summer, 2 winter in 2022), home delivery, Meat/Poultry CSA, wholesale sales and on-farm sales.
Job Description/Goals
- Developing overall marketing strategy for Pat's Pastured
- Writing/sending weekly email marketing using CRM (Drip)
- Weekly social media posting
- Website maintenance and assisting with redevelopment
- Creating marketing collateral for sales
- Creating perishable shipping program
- Wholesale outreach
- Seasonal promotional strategies
- Photo & video development
- Home delivery expansion
- Ideal customer creation - using Story Brand framework
- CRM analysis and planning
- Special event marketing
Skills/Qualifications
- Minimum 3 years of proven ability to drive dynamic sales growth
- Exceptional writing skills
- Good communication skills
- Experience with:
- CRM
- Social media
- Email marketing
- Website development
- Problem solver
- Able to work with others and be a member of a team
Full time, salaried position. $55,000 annually, 15 days personal time off, sick/family leave, monthly farm food budget and professional development funds (no health benefits are provided). This position can work remotely as well and in person at our farm office. Interested applicants should answer the questions included and attach their resume and 3 professional references. Applicants that move to next round of hiring will be asked to submit a writing sample and create a draft outline of a marketing strategy for Pat's Pastured.